+38(077) 11-33-003 
info@ivalesmebli.com 
Zhytomyr, 55 Nezalezhnosti Ave. 
The Ivales Mebli team has completed the Business Models program by Visionest Institute, delivered as part of the international Unite for Trade initiative for businesses in the Zhytomyr region. The program is designed to help companies strengthen their business model, take a more systematic approach to growth, better prepare for scaling, and become part of a stronger regional business ecosystem.
As a result of the program, Ivales Mebli ranked among the top 3 participants, received certificates, and presented the company’s rebranding along with its next development steps at the graduation event. For us, this was not just the end of the training, but an important milestone that clearly showed how much has already changed and where we are heading next.
The Unite for Trade program brings together businesses from the Zhytomyr region around practical topics such as business model development, export capacity, leadership, ESG, partnerships, and long-term growth. According to Visionest Institute, its goal is to help companies strengthen internal processes, build sustainable connections, integrate into broader value chains, and prepare to enter new markets.
For Ivales Mebli, taking part in the program became a truly transformative stage. During the training, we rethought the brand’s positioning more deeply, systematized the company’s vision, updated our approach to communication, and defined the next development steps more clearly. It is symbolic that it was at the graduation event that we were able to present the new stage the company is now entering.
The official graduation of the Export Academy and Business Models programs within Unite for Trade took place on February 10, 2026, at Polissia National University. In its final publication, Visionest Institute also specifically highlighted the transformation of Ivales: from a company without clear positioning, a visual system, or an active online presence to a full rebrand, website launch, social media development, and the creation of a marketing strategy.
Today, for us, this is not only a reason to reflect on the results, but also a confirmation that Ivales Mebli is moving in the right direction — more systematically, more confidently, and with a clear understanding of what we want the brand to become next.
